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August 16, 2007

Hyosung Gets Creative With Marketing

Looks like Hyosung USA has a few project bikes in the works to display at the Cycle World International Motorcycle Show. They are building out a GT650 with bolt on goodies and custom paint and giving it away to a lucky winner. Hyosung is also looking to set the land speed record with the GT650 and the GT250. Just last month Hyosung announced a $300 discount promotion to people who complete the MSF safety course. I like the way they are taking with these projects. They are creative and resonate well with motorcycle enthusiasts. This is the kind of thinking that will change peoples perception of Hyosung as Chinese Crap Chinese Motorcycles to legitimate alternatives to the big 4.

btw, Hyosungs are made in South Korea. 😀

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