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May 1, 2009

Brammo Hires Vectrix And GM Execs

Brammo Enertia

Brammo Enertia

Brammo announced they have hired Roger Gerson formerly of Vectrix to be the electric motorcycle manufacturer’s Electrical Engineering Manager. Vectrix has been communicating signs of financial trouble over the last few weeks and are said to be seeking a merger or buyout. Brammo also hired John Farris formerly of GM. Farris joins Brammo as Director of Marketing. Farris was responsible for brand marketing of the iconic Chevrolet Silverado. Adrian Stewart will be Brammo‚Äôs Director of Channel Development. He was previously employed by IBM, Kleinwort Benson and Dresdner Bank. The full press release is after the jump.

Brammo is pushing hard to be come a leader in the electric motorsports space. Craig Bramscher reported they currently have a working prototype of their next electric vehicle. Brammo will also take part in the TTXGP electric motorcycle race at the Isle of Man in June.

ASHLAND, Ore., May 1 /PRNewswire/ — Brammo, a start-up manufacturer of electric vehicles, set to launch the Enertia, the first motorcycle in their lineup has added three industry leaders to its executive team. These staff additions bring deep knowledge and experience in brand building, channel development, operations and electric propulsion from the transportation and technology industries.

Brammo has hired John Farris as the Director of Marketing. Farris, a passionate motorcycle enthusiast, was a Brand Marketing Manager for GM’s Chevrolet Silverado, the Vice President of Commercial Development for AMA Pro Racing and a Founder of the leading motorsports marketing consultancy, Hardcard Holdings, whose clients included Toyota, Harley-Davidson, BMW, Vespa, Red Bull and may others. At Brammo, Farris will lead marketing, brand development and communications.
Adrian Stewart, who joins Brammo as the Director of Channel Development, will lead the organizations retail strategy and manage the business relationships necessary to grow the Brammo brand. Stewart brings extensive global management and leadership experience in high technology, finance and startup internet organizations including IBM, Kleinwort Benson and Dresdner Bank.
Roger Gerson joins Brammo as the Electrical Engineering Manager and will head up the electrical engineering function on the Enertia as well as future Brammo products. Gerson comes to Brammo from Vectrix Electrics where he was instrumental in launching production of the Vectrix Maxiscooter, one of the early entries to the electric vehicle market. Roger’s past associations include; iRobot, Brooks Automation, Avidyne, and Safe Flight Instrument Corporation. Roger earned a BS-Engineering from Northwestern University, and an MS-Engineering from Boston University. Roger is a bicycle and motorsport enthusiast who enjoys 2-wheeling, 4-wheeling, and sledding.
“The expertise of these new team members positions Brammo for industry leadership and will help us to accomplish our goals of helping create a new transportation segment that is both environment friendly and fun,” said Craig Bramscher, CEO of Brammo. “We’re looking forward to the opportunities ahead for the EV market and to driving sustainable innovation with this team.”
Brammo is actively hiring to further grow its team. Please see for more information.
About Brammo
Brammo ( is a premier specialty vehicle manufacturer developing sustainable performance products for the next generation of transportation. Through integration of digital engineering and high impact design, Brammo transforms ideas into compelling products. Located in Ashland, Oregon the company was founded in 2002 and is a privately held.

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