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February 17, 2010

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Highland Motorcycles And ATV Models Coming to US

Pictures of the Highland 950 vTwin has been popping up on discussion forums for years and teasing adventure riders with it’s high capacity, light weight, 120 HP engine and dirt ready design. Now it appears we may see these bikes in dirt and gravel near you. U.S. Highland is building the 950 vTwin  dualsport in 750cc, 950cc and 1150cc capacities and multiple body styles. They also will produce several versions of a single cyinlar dirtbike and ATV from 250cc, 350, 450 and 550cc.

From what I can piece together, Highland was started started in Sweden by ex-Husqvarna employees. Later the company joined forces with Louyang Northern Enterprises Group Company, Ltd to start Luoyang Luojia Highland Motors Co., Ltd. ATK was working with Highland to rebadge the bikes but this fell through. Dirt Wheels claims Cannondale was involved along the way.

US Highland recently got their hands on the equipment to build the machines and have begun production of US made units in Bixby, Oklahoma. The US Highland machines have sophisticated and highly tunable electronic fuel injection. They also come equiped with trick features such as a “G-Meter” to record vertical acceleration and deceleration forces. The US Highland website will allow customers to built a bike with multiple choices of engine and specs to suit their riding style.

The target market for the Highland is customers from 30 to 50 years old who want more than what existing manufacturers offer. All parts will be sourced from American companies and vendors when possible.

Source: Dirt Wheels

1 Comment
  1. Travis Bates
    Apr 24 2011

    I Have Raced ATVs for 20 Years And its Strange I Have Never herd of Highland I race only Hondas in my 20 years of Racing But I like the Idea of this ATV I would give them a Try I would buy one for Woods racing I have 46 wins in woods racing Look up me on face book. I feel that its time for a US based ATV to be released in to racing. well Can am seems to do fairly well and this ATV should too. but like any other company this company Must win fans and Racers over to ride these ATVs and stay in Business at least 10 Years to prove They are Serious. Lets get this Started I am Ready.

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