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April 8, 2010

The First Annual EICMA China To Be Held June 11-13

2010 EICMA China Motorcycle Show

June 11 through 13 is the dates of the first annual EICMA China motorcycle show. EICMA has been holding a show in Milan for many years. Now with the Chinese motorcycle market growing so rapidly with both millions of consumers and hundreds of manufacturers they felt a China based show was justified.

The event was originally planned for Canton, China but will now be in Beijing at the China National Agricultural Exhibition Center. The facility is quite impressive and should make for some great photographs of Chinese motorcycles if anyone has the budget to fly out there.

EICMA China joins the CIMA show in a short list of major Chinese motorcycle shows.

See the EICMA press release after the break.

Dear Sirs,
“Eicma China – The Motorcycle Show” will be held in Beijing, instead of Canton as previously announced.
This decision was made in Milan at the end of a “summit” attended by the Chairmen of the three companies that gave life to CIME / China – Italy Motorcycle Exibition Co., Ltd– the joint venture established with the aim to organise in China the greatest motorcycle overview of Asia: Mr. Chen Bingnan, Secretary General of CCCM (the Chinese Chamber of Commerce for Motorcycle), Mr. Li Rengui, Chairman of Genertec – International Advertising & Exhibition Co.Ltd, and Mr. Guidalberto Guidi, Chairman of EICMA spa.

Beijing was preferred to Canton also because the regulations limiting the circulation of motorcycles, currently in force in all the major cities of China, is less stringent in the capital, and may even be revised. Another consideration was that the trade fair venue in Beijing has more appropriate facilities to host activities outdoor like the “ Motolive” that enriches the Milan Show.

Together with the venue, the dates of the first edition of “Eicma China – The Motorcycle Show” were also defined: it will take place in June, from 11 – 13, 2010.

Best regards

Costantino Ruggiero
Managing Director

Source: EICMA

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