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November 9, 2010

US Highland On Price Is Right 11/10

US Highland 450 MX

If your part of the work from home elite, a housewife, Mr. Mom or don’t have a job be sure to tune into The Price Is Right November 10 to see a US Highland 450 MX in the final showcase. US Highland‘s brand will roost across 5.1 million sets of eyeballs including host / funny man Drew Carey.

Click the break below to see the full press release. Inside said press release is an interesting tidbit about US Highland sales. They haveĀ receivedĀ “well over 200 online orders since July 1, 2010”.

US Highland, Come On Down!

GLENPOOL, OK–(Marketwire – 11/08/10) – US Highland, Inc. (OTC.BB:UHLN – News), a U.S. based designer, power sports technology licensor and manufacturer of high performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles, announced today that “The Price Is Right,” America’s longest running game show, will be featuring a Highland Motorcycle on one of its upcoming broadcasts.

The Highland motorcycle will be part of the final “showcase” that contestants will have the opportunity to win. The featured bike will be a 450 MX model, and was filmed on October 18th. The airing date is on November 10th.

George Smith, Director of Sales and Marketing for US Highland, stated, “This is an exceptional event for US Highland and we thank the Price Is Right for extending us this opportunity. Exposure to the 5.1 million daily Price Is Right viewers will create high brand awareness for Highland and help fuel excitement in the sport of motorcycle racing. US Highland has received well over 200 online orders since July 1st, 2010 for its high performance line of motorcycles, exceeding expectations for its 2011 product launch. We expect the November 10th Price Is Right airing to fuel even more orders.”

About US Highland, Inc.: US Highland, Inc. is a US based designer, power sports technology licensor and manufacturer of high performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles. The Company is also a leading development and engineering partner for leading OEMs around the world. For additional information concerning US Highland, Inc., visit

Forward-looking Statement: This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation of such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set forth in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

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