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February 10, 2011


Ex-Harley Sales Manager Jon Syverson Joins ATK

HD's Jon Syverson Joins ATK

Jon Syverson, former Sales Manager of Harley-Davidson, has joined ATK as the new Executive Vice President. As VP he will be in charge of setting up a dealer base and leading the sales of ATK’s new line of Hyosung based streetbikes. Jon’s experience as a District and Regional Manager along with his successful tenure leading the fleet sales division of HD should greatly help ATK get a foothold in the US market.

It is also no secret that the dealerbase ATK is really interested in are those of Syverson’s old stomping ground, Harley-Davidson. ATK wants to be a rider’s first step into the Harley Davidson family by providing a 250cc and 650cc vTwin cruiser under the American ATK brand. This would not involve The Motor Company directly, just select HD dealerships who like the idea of filling the void left by the entry level Buell Blast. The first step in the HD line is the 883 Sportster. Most agree it’s a little too heavy and expensive for most beginners.

Syverson will also be invaluable in bringing ATK’s electric Police / Fleet bike into US Police departments.

Have a look at ATK press release below [click “read more”] for more information on Jon Syverson and his role as Executive VP of ATK…

Issuing Date: February 8, 2011

ATK Motorcycles
1182 West, 850 North
Centerville, Utah, USA 84014

Former Harley-Davidson Sales Manager Jon Syverson to Join ATK Motorcycles

Centerville, Utah, February 8, 2011 — ATK Motorcycles has named former Harley-Davidson Sales Manager Jon Syverson as its new Executive Vice President. In his new senior management role at ATK, Jon will be responsible for expanding ATK’s presence in the V-Twin market. Already known for their race-ready off-road motorcycles, ATK sees Syverson as a key to pushing into the street bike market.

“We’re excited to welcome Jon to our expanding group of tried and tested motorcycle people,” says ATK President Frank White. “At ATK we clearly understand that in order to successfully market our V-Twin motorcycles we must maintain a balanced relationship with both dealer and rider. We must clearly understand our customer’s needs, and act to provide appropriate motorcycles… areas that Jon will be able to help us with greatly.”

White explains that ATK sees Jon Syverson as the ideal person to handle their dealer expansion and sales activities since that is what he did best at Harley-Davidson Motor Company, Inc.* for 30 years. “I met Jon some 20 years ago at the Motor Company when he managed a great team who specialized in military, police and related fleet sales,” White added. “Jon has a proven history of performance, which resulted in a commanding market share during his tenure at Harley-Davidson.”

In addition to serving in senior sales management roles at Harley-Davidson Motor Company, Inc., Jon also worked as a District and Regional Manager. He is a Life Member of the American Motorcyclist Association (AMA), long involved in the Patriot Guard Riders and a member of the Advisory Board, Concerns of Police Survivors. He is also a past recipient of Wisconsin’s prestigious Annual Motorcycle Safety Award and a member of Damascus Lodge No. 290, F. & A. M., Milwaukee, WI, a Masonic Order.

*ATK is not aligned with or sponsored by Harley-Davidson Motor Company, Inc.

About ATK
ATK Motorcycles is the only U.S. off-road motorcycle manufacturer, producing race-ready motorcycles for more than 25 years. ATK serves as co-members of the United States Motorcycle Manufacturers Association, along with Harley-Davidson Motor Company, Inc. A history of off-road racing success put ATK on the map. Recently, ATK entered the street motorcycle business, providing V-Twin motorcycles, specially developed for new, entry-level or seasoned riders alike. ATK V-Twin motorcycles and related products are marketed through select Harley-Davidson dealers nationwide.

  1. Notta Phaan
    Apr 6 2011

    Yet another victim of the Frank White story fabrication factory. Poor Schmuck. Where are all these wonderful made in USA ATK cruisers? By now they should be all over the place?

  2. Notta Phan
    Feb 17 2012

    FYI, the highly touted joining of Jon Syverson, former Harley manager seems to be at an end. It looks like it didn’t take too long for him to figure out that what ATK is selling is mostly snake oil.

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