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Posts from the ‘ATK’ Category

14
Oct

ATK to Participate in 28 th Annual Love Ride

If  your near Glendale, CA on October 23rd be sure to check out the Love Ride. Looks like a great bunch of riders getting together for a great cause.

Centerville, Utah, October 14, 2011

This year is the 28 th annual Love Ride, and this addition will foster Autism Awareness and benefit
Autism Speaks. Autism currently affects one in 77 Boys. ATK Motorcycle’s CEO Frank White has one
of those special autistic boys who also loves motorcycles.

Come join Frank, his son Jeff, Jay Leno, Peter Fonda and many others by riding in this charity event
on Sunday October 23, 2011.

“One of my colleagues at ATK has two Autistic sons. Blessings come from having Autistic children,
and so do many challenges. Financial contributions from charity events such as the Love Ride could
make life better for the families who have a child with autism., ATK and my family are grateful that
Oliver, Leno, Fonda and Glendale Harley promote these Charity rides every year”, said Frank White.

Come see Frank, Jeff and others in the ATK Motorcycle tent at the Love Ride.

For more information on the Love Ride Click: www.glendaleharley.com/love-ride.htm

10
Feb

Ex-Harley Sales Manager Jon Syverson Joins ATK

HD's Jon Syverson Joins ATK

Jon Syverson, former Sales Manager of Harley-Davidson, has joined ATK as the new Executive Vice President. As VP he will be in charge of setting up a dealer base and leading the sales of ATK’s new line of Hyosung based streetbikes. Jon’s experience as a District and Regional Manager along with his successful tenure leading the fleet sales division of HD should greatly help ATK get a foothold in the US market.

It is also no secret that the dealerbase ATK is really interested in are those of Syverson’s old stomping ground, Harley-Davidson. ATK wants to be a rider’s first step into the Harley Davidson family by providing a 250cc and 650cc vTwin cruiser under the American ATK brand. This would not involve The Motor Company directly, just select HD dealerships who like the idea of filling the void left by the entry level Buell Blast. The first step in the HD line is the 883 Sportster. Most agree it’s a little too heavy and expensive for most beginners.

Syverson will also be invaluable in bringing ATK’s electric Police / Fleet bike into US Police departments.

Have a look at ATK press release below [click “read more”] for more information on Jon Syverson and his role as Executive VP of ATK…

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10
Sep

ATK GV700 At Bonneville

2011 ATK GV700

ATK and S&T Motors recently signed a deal for ATK to sell 33 K bikes under the ATK name. Last week during BUB week, S&T Chief Operation Officer Jimmy Park and ATK front man Frank White met with motorcycle journalist Alan Cathcart to show him an ATK GV700 and run the bike on the salt.

Source: Guido Ebert

27
May

ATK And Hyosung Enter 4 Year 33,000 Unit Deal

On May 25 Frank White of ATK USA and Taekwon Kim of S&T Motors signed a four year deal for ATK to rebrand and sell S&T vTwin motorcycles in the United States.

This is not the first agreement between S&T Motors and another powersports company to rebrand the Hyosung product line. United Motors had a four year deal to rebadged the Hyosung sport bikes, scooters and cruisers and eventually build their own bikes based on the Hyosung engine. In early 2009 United Motors closed it’s doors leaving a hole in S&T’s production output. Fischer Motors also produces the high spec Fischer MRX650 using a Hyosung 650cc engine licensed through S&T Motors.

The previous relationship between S&T and United Motors did cause some territorial disputes between UM and Hyosung USA, S&T Motor’s US distributor. No mention is made on any limits to territories ATK can sell the re-branded machines.

It is interesting that Harley Davidson does not acknowledge ATK’s plans to provide Harley dealerships with small to medium displacement vTwin cruisers. It is common to see scooters on the sales floor of Harley dealerships and with the Buell Blast no longer available for HD’s training programs the 250cc ATK cruisers should make a nice learner bike. This air cooled vTwin has a low seat height and is capable of 90 mph speeds.

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