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Posts from the ‘Hyosung’ Category

16
Aug

Hyosung Gets Creative With Marketing

Looks like Hyosung USA has a few project bikes in the works to display at the Cycle World International Motorcycle Show. They are building out a GT650 with bolt on goodies and custom paint and giving it away to a lucky winner. Hyosung is also looking to set the land speed record with the GT650 and the GT250. Just last month Hyosung announced a $300 discount promotion to people who complete the MSF safety course. I like the way they are taking with these projects. They are creative and resonate well with motorcycle enthusiasts. This is the kind of thinking that will change peoples perception of Hyosung as Chinese Crap Chinese Motorcycles to legitimate alternatives to the big 4.

btw, Hyosungs are made in South Korea. 😀

16
Jul

Hyosung TE450R

4
May

Hyosung TE450R ATV

Prototype picture of the Hyosung TE450R Quad.

4
May

XRX 450

Prototype picture of the Hyosung XRX450.

4
May

United Motors V2S 250R

This is the United Motors V2S 250R. It is basically a Hyosung GT250R with a different paint scheme. I personally like it better than the solid colors Hyosung has for thier bikes. The style is bold but not obnoxious like the tribal pait on the hyo bikes.

United Motors has a multi-year contract with Hyosung to rebadge thier models. This should create some extra cash flow for Hyosung but might also canibalize some of thier sales. Is Hyosung shooting themselves in the foot or building new revenue streams?

I personally think Hyosung made a good long term move here. Yes, short term UM will get some of Hyosung’s customers. UM will eventually sell Hyosung built bikes that are unique from the Hyosung models. However, motorcycle owners are a very loyal bunch. The story behind thier bike is important to them. Hyosung is a company that scrapped it’s way to into the motorcycle industry to become a player by building motorcycles. UM on the other hand simply rebadges motorcycles made by other companies. This is an important difference that will make it hard for UM to build owner loyalty.

Do you think UM / Hyosung deal will be good for both companies?

6
Apr

Hyosung Motors, At War With the Big 4

Breaking into the world of the Big 4 motorcycle manufacturers is not easy. The list of failed and bankrupt motorcycle businesses grows each year. I have been doing some research on Hyosung Motors and it looks like they might have a new approach to gaining market share.

Here are a few things they have done and are looking to accomplish…

1) Build a universally appealing engine.
There is no denying the success of Honda Hawk GT 650 and Suzuki’s SV650. They have universal appeal to beginners and experienced riders. We have all read the reviews. Smooth, linear, controllable power and plenty of character. This makes the 650 vTwin a great choice. If you can only build one engine, why not a 650 twin? Hyosung has built 2 very different motorcycles with it. The GT650 sport bike and GV650 Avitar power cruiser.

2) Licenses the 650 Hyosung Motor.
The long awaited Fischer MRX 650 and Italjet’s prototype Bazooka are two of these companies. Heck, United Motors licensed the entire 650 and 250 Hyosung lineup to be re-badged under their name. They will eventually make their own machines and only use the Hyosung engines. How will Hyosung use all this money these companies are paying them?

3) Build economies of scale to lower manufacturing costs and gain the attention of the aftermarket parts manufacturers.
The more engines and machines in the hands of customers, the more need there is for parts to fix them. The more parts that are manufactured and sold, the lower the cost per part. This also creates a larger pool of customers looking for aftermarket upgrades and go fast parts. Where there is a need you can be sure people will step up to make money. Having ways to customize a motorcycle gives that bike credibility and attracts more customers who see the possibilities for customization. This only makes the lower retail price of the Hyosung’s more attractive.

4) Have other companies help build brand recognition and trust for their product.
Not only does Hyosung collect royalties by sourcing to other companies, it lets other companies do an extremely difficult job for them. A job so important if not done correctly it can make a fantastic product fail miserably. The job of building visibility, respect and trust with the motorcycle buying population.

Having another company saying your product is good is much more effective than you saying your product is good. It provides instant credibility. For example, every time a magazine or blog mentions the Fischer MRX650 they mention that Hyosung supplies the engine. This is free marketing that people actually listen to. I doubt millions of dollars of Google ads would have a similar impact because people ignore conventional advertising. Motorcycle consumers are very loyal to brands so any help they can get will go a long way.

15
Mar

South Korea invades WERA Series

The UM V2S-650R will be piloted by Brad Armstrong in this weekends WERA West race. This will be the first time the Hyosung built machine will race in this series. UM Motorcycles are made in South Korea by Hyosung Motors and rebranded by United Motors. In coming years UM is said to be developing thier own rolling stock powered by the Hyosung 650 motor.

Brad will be riding the V2S650R for the whole season. It will be interesting to see how he does on the bike. There have been reports of some motors going bad on the Hyosung 650 machines. However, a lot of owners seem to be satisfied with the bikes on owner forums including other Hyosung racers.