Corey Green will ride a US Highland 450 MX in the 2010 X-Games Super X competition in LA this weekend. It is great to see US Highland pushing on after the devastating loss of Malmberg, Bales and Roddich. Super X should bring some great visibility to the US Highland effort.

US Highland will also have a presence off track at the X-Games to show off their extensive line of dirtbikes as well as the Streettracker and Viking road bikes. Check out the press release after the break for more information.

GLENPOOL, Okla., July 26, 2010 (GLOBE NEWSWIRE) — US Highland, Inc. (OTCBB:UHLN), a U.S.-based designer and manufacturer of high-performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles, announced today that the Company will compete in the Super Motocross event at the 16th X-Games in Los Angeles, which takes place July 29, 2010 through August 1, 2010. Corey Green, a professional motocross racer will be competing at the games with the Company’s 450MX motorcycle. In addition, US Highland’s line of high-end high-performance motorcycles will be showcased at the event.

“US Highland’s sponsored rider Corey Green says, “The X- games have always been a dream of mine to participate in and just about everyone that rides a dirt bike as well. I’m excited about the chance to get an opportunity to race there.” Former US Highland President Mats Malmberg had visions of building a bike to compete in the X-Games, and; ” I am honored to help make that dream come true” said Green.

“Every brand of bike puts on a different type of roost,” referring to the plume of dirt thrown by the rear tire, “and we are gonna show them how the highland roost looks,” Green went on to say.

The Company will also be showcasing their line of motorcycles at the games. “The interest we have received from potential dealers, the Press and the motorcycle community has far exceeded our expectations. We are very pleased to be able to demonstrate our U.S. made bikes, “commented Darin Long, Chief Operating Officer of U.S. Highland, Inc.

Martin Lind, Vice President of Operations at U.S. Highland, Inc., continued, “We are very proud of our line-up of high-end motorcycles. Our approach of customizing the bikes to a rider’s profile is unique and something the bigger manufacturers don’t offer. I am also excited that a professional rider of Corey Green’s caliber chose to use our bike for the games.”

About US Highland, Inc.

US Highland, Inc. is a U.S.-based designer and manufacturer of high performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles. The Company is also a leading development and engineering partner for leading OEM’s around the world. For additional information concerning US Highland Inc., visit www.ushighland.com.

Forward-looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation of such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set forth in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

Mats Malmberg (left) and Chase Bales (right) of US Highland in a recent Joseph Noel Interview

Yesterday US Highland President Mats Malmberg, COO Chase Bales and Director of Operations Damian Roddich were killed in while returning to Oklahoma in Bales’ Cessna 421. Malmberg had been working for years to bring Highland to the main stage and had finally looked to have perfected the formula for success.

Bales was truly interested in giving the riders what they want and was often found posting and talking with enthusiasts. No doubt these men will be missed. The riders who have been following US Highland know the impact this will have on US Highland and a company poised to change the motorsports industry. Sincerest condolences go out to the families of these men and to US Highland.

Source: Plug Bike Picture: Joseph Noel

Check out Shineray’s latest exercise in creative advertising. First at the ChongQing Motorcycle Expo / CIMTE 2008 we saw a full sized Shineray X2 turned into a 3D parts diagram mobile. Now Shineray brings us the Shineray X2 transformer. Seems the creative department at Shineray has “more than meets the eye”. Hit the break to see the video.

The frame is built by the same company that built the Harley VR1000 superbike and the 650cc engine provides similar usable power as the Suzuki SV650. However, the top shelf suspension and components combined with superbike handling make the MRX an even more versatile bike than the legendary SV.

Check out the video after the break.

On May 25 Frank White of ATK USA and Taekwon Kim of S&T Motors signed a four year deal for ATK to rebrand and sell S&T vTwin motorcycles in the United States.

This is not the first agreement between S&T Motors and another powersports company to rebrand the Hyosung product line. United Motors had a four year deal to rebadged the Hyosung sport bikes, scooters and cruisers and eventually build their own bikes based on the Hyosung engine. In early 2009 United Motors closed it’s doors leaving a hole in S&T’s production output. Fischer Motors also produces the high spec Fischer MRX650 using a Hyosung 650cc engine licensed through S&T Motors.

The previous relationship between S&T and United Motors did cause some territorial disputes between UM and Hyosung USA, S&T Motor’s US distributor. No mention is made on any limits to territories ATK can sell the re-branded machines.

It is interesting that Harley Davidson does not acknowledge ATK’s plans to provide Harley dealerships with small to medium displacement vTwin cruisers. It is common to see scooters on the sales floor of Harley dealerships and with the Buell Blast no longer available for HD’s training programs the 250cc ATK cruisers should make a nice learner bike. This air cooled vTwin has a low seat height and is capable of 90 mph speeds.

See the full press release below.

CENTERVILLE, UT – May 27, 2010 – (Motor Sports Newswire) – Taekwon Kim, CEO of S&T Motors, and Frank White, President of ATK, signed a multi-year $100 million dollar contract. According to terms of this contract, signed on May 25th at ATK headquarters in Centerville, Utah, more than 33,000 units will be brought to the American marketplace during the next four years.

“This contract signifies that the world’s best motorcycle market has acknowledged the high technical skills, outstanding quality and the competitive price of S&T products,” says Kim. White agrees about the level of quality and the fact that the price is right. “Dealers who have tested some of our first ATK/S&T motorcycles are very satisfied with the overall quality, and they are ready to be a part of this bit of history.”

White adds; “Our strategy is for ATK to be the second American brand in select Harley-Davidson dealerships. The prime focus of our initiative is to be a feeder brand to the V-Twin dealers — similar to what Scion has been to Toyota.” White is quick to explain that The Harley- Davidson Motor Company does not endorse or support this joint venture in any way. White states; “Nevertheless, our new products fit the current Harley-Davidson dealer need and move to offer both the dealer, and more importantly, the retail customer, a complete staircase of V-twin based products, which only acts to complement the current Harley-Davidson product line-up.”

“The approach is simple; get new and younger riders to go into the Harley-Davidson dealerships,” explains White. “We want to capture those customers who are initially looking for a smaller displacement motorcycle, at an affordable price, and then over time these new riders will develop the aspiration for a traditional Harley-Davidson.”

According to S&T CEO Taekwon Kim, this partnership is a win-win for ATK, S&T and for the dealers, saying, “We are happy to be a part of the” Confidence in America‟ moving forward and expanding what we see the conventional brands have brought to the marketplace.”

This $100 million contract will see S&T produce enough parts to manufacture 33,000 motorcycles, ranging in displacement from 250cc to 680cc.
These motorcycles will be sold and marketed under the ATK brand name in the US market for the 2011 to 2014 model years.
Starting in 2012 motorcycles will be assembled in Utah and should employ some 65 additional jobs into the state at peak production.
This contract establishes trust between S&T motors and ATK and follows the signing of a strategic alliance agreement back in November 2009, at the EICMA Motorcycle Show in Milan, Italy.

About S&T Motors Co., Ltd.

S&T Motors is the largest motorcycle manufacturer in Korea and is a publically traded company on the Korea Exchange (KRX) under identifier 000040. S&T has been manufacturing “Hyosung” branded motorcycles ranging from 250cc to 700cc, exporting to Asia, Australia, North & South America and Europe, totaling more than 60 countries worldwide and has a great reputation for making affordable, quality motorcycles.

About ATK:

ATK is best known for its racing legacy. The first ATK conceived in 1985 won the legendary Barstow, CA to Las Vegas, NV Off-Road Motorcycle Race and since then has won multiple AMA National off-road and Dirt Track Championships. ATK is the second oldest continuously running US motorcycle manufacturer and currently is the only US based off-road motorcycle manufacturer. Over the past 25 years ATK has manufactured more than 15,000 Motorcycles / ATV‟s with a small staff of craftsmen in the Salt Lake City, Utah area. ATK has been a pioneer in innovation and technology advances, including being the first motorcycle company to introduce fuel injection technology beginning in 1991. ATKUSA.com

This weekend MotorWeek episode #2938‘s Two Wheelin’ segment will feature a test ride and report on the Fischer MRX650.

The Fischer MRX650 is a rare breed of high spec American sport bike. Premium brakes, wheels and suspension on a custom designed Grand Prix chassis with 650cc vTwin power in Glynn Kerr designed bodywork.

Check your local TV schedule and Tune in to MotorWeek this weekend (5/22 – 5/23) to see the show. Check out Fischer Motorcycles homepage for more information on the MRX650.

The agreement is “tentative” so nothing is final but we will try to bring you more information. Looks like Highland changed their website a lot recently so have a look.

Hit the break to read the press release.

US Highland (OTC.BB:UHLN – News) announced today that management has reached a tentative agreement with a large global OEM for the license of Highland motor technology and is in joint venture discussions for the manufacture of privately branded motorcycles. These agreements could extend US Highland global sales beyond 20,000 units per year and result in an exponential increase in US Highland’s revenue stream within the next two years.

US Highland, Inc. is a US-based designer and manufacturer of high performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles. Highland’s remarkably light, robust and powerful engine platform has drawn the attention of several significant global brands. “Highland is in a very strong position with complete engine and fuel injection technology. Our engine and fuel system designs are unique and patent application processes to protect our growing suite of Highland IP is proceeding well. This gives our potential partners confidence,” states Mats Malmberg, President of US Highland, Inc.

For additional information concerning US Highland Inc. visit www.ushighland.com.

Forward-looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

June 11 through 13 is the dates of the first annual EICMA China motorcycle show. EICMA has been holding a show in Milan for many years. Now with the Chinese motorcycle market growing so rapidly with both millions of consumers and hundreds of manufacturers they felt a China based show was justified.

The event was originally planned for Canton, China but will now be in Beijing at the China National Agricultural Exhibition Center. The facility is quite impressive and should make for some great photographs of Chinese motorcycles if anyone has the budget to fly out there.

EICMA China joins the CIMA show in a short list of major Chinese motorcycle shows.

See the EICMA press release after the break.

Dear Sirs,
“Eicma China – The Motorcycle Show” will be held in Beijing, instead of Canton as previously announced.
This decision was made in Milan at the end of a “summit” attended by the Chairmen of the three companies that gave life to CIME / China – Italy Motorcycle Exibition Co., Ltd– the joint venture established with the aim to organise in China the greatest motorcycle overview of Asia: Mr. Chen Bingnan, Secretary General of CCCM (the Chinese Chamber of Commerce for Motorcycle), Mr. Li Rengui, Chairman of Genertec – International Advertising & Exhibition Co.Ltd, and Mr. Guidalberto Guidi, Chairman of EICMA spa.

Beijing was preferred to Canton also because the regulations limiting the circulation of motorcycles, currently in force in all the major cities of China, is less stringent in the capital, and may even be revised. Another consideration was that the trade fair venue in Beijing has more appropriate facilities to host activities outdoor like the “ Motolive” that enriches the Milan Show.

Together with the venue, the dates of the first edition of “Eicma China – The Motorcycle Show” were also defined: it will take place in June, from 11 – 13, 2010.

Best regards

Costantino Ruggiero
Managing Director

Source: EICMA

A Fischer dealer in Oklahoma is going out of business and has been authorized to sell his Fischer inventory on eBay. Up for bid with no reserve is the 5th MRX 650 off the assembly line.

Fischer motorcycles are built on a race ready chassis with body designed by Glynn Kerr. The MRX650 has Ohlins suspension and many top notch hard parts that you will never see on a bike with a $7999. Add to that cool tech features include fuel level, temperature, clock and performance timers. If you have ever ridden an SV650 you know they are a blast to ride and a common choice for a track day bike. Imagine an SV with sharper handling, lighter wheels, top shelf suspension and killer looks. Even at retail the MRX is a great value.

The current bid is $2600. Have a look and let us know if you pick it up. We expect a full review.

2009 Fischer MRX650 on eBay

These eBikes were supposed to unveiled March 23 at the Tokyo Motorcycle Show. After a leak we now have detailed pics and some information on the Freeride Supermoto and Freeride MX bike.

Have a look at the pictures below and read the articles at Plug Bike and HFL for more information.