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Posts tagged ‘ATK’


Ex-Harley Sales Manager Jon Syverson Joins ATK

HD's Jon Syverson Joins ATK

Jon Syverson, former Sales Manager of Harley-Davidson, has joined ATK as the new Executive Vice President. As VP he will be in charge of setting up a dealer base and leading the sales of ATK’s new line of Hyosung based streetbikes. Jon’s experience as a District and Regional Manager along with his successful tenure leading the fleet sales division of HD should greatly help ATK get a foothold in the US market.

It is also no secret that the dealerbase ATK is really interested in are those of Syverson’s old stomping ground, Harley-Davidson. ATK wants to be a rider’s first step into the Harley Davidson family by providing a 250cc and 650cc vTwin cruiser under the American ATK brand. This would not involve The Motor Company directly, just select HD dealerships who like the idea of filling the void left by the entry level Buell Blast. The first step in the HD line is the 883 Sportster. Most agree it’s a little too heavy and expensive for most beginners.

Syverson will also be invaluable in bringing ATK’s electric Police / Fleet bike into US Police departments.

Have a look at ATK press release below [click “read more”] for more information on Jon Syverson and his role as Executive VP of ATK…

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ATK GV700 At Bonneville

2011 ATK GV700

ATK and S&T Motors recently signed a deal for ATK to sell 33 K bikes under the ATK name. Last week during BUB week, S&T Chief Operation Officer Jimmy Park and ATK front man Frank White met with motorcycle journalist Alan Cathcart to show him an ATK GV700 and run the bike on the salt.

Source: Guido Ebert


ATK And Hyosung Enter 4 Year 33,000 Unit Deal

On May 25 Frank White of ATK USA and Taekwon Kim of S&T Motors signed a four year deal for ATK to rebrand and sell S&T vTwin motorcycles in the United States.

This is not the first agreement between S&T Motors and another powersports company to rebrand the Hyosung product line. United Motors had a four year deal to rebadged the Hyosung sport bikes, scooters and cruisers and eventually build their own bikes based on the Hyosung engine. In early 2009 United Motors closed it’s doors leaving a hole in S&T’s production output. Fischer Motors also produces the high spec Fischer MRX650 using a Hyosung 650cc engine licensed through S&T Motors.

The previous relationship between S&T and United Motors did cause some territorial disputes between UM and Hyosung USA, S&T Motor’s US distributor. No mention is made on any limits to territories ATK can sell the re-branded machines.

It is interesting that Harley Davidson does not acknowledge ATK’s plans to provide Harley dealerships with small to medium displacement vTwin cruisers. It is common to see scooters on the sales floor of Harley dealerships and with the Buell Blast no longer available for HD’s training programs the 250cc ATK cruisers should make a nice learner bike. This air cooled vTwin has a low seat height and is capable of 90 mph speeds.

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Highland ATX Quad Racer ATV

It’s ironic that a bike so prone to dying would be reincarnated so many times. In early 2000 Cannondale transformed itself from US based bicycle manufacturer to US based powersports innovater with the launch of the x440s dirtbike and the Cannibal ATV. Both were based on a gound breaking programmable fuel injected four stroke with a reverse cylinder similar to the 2010 Yamaha YZ450, minus the reverse slant. Air in the front, exhaust out the back.

The all aluminum frame was covered with top shelf components from Domino throttle to Ohlins suspension to Talon hubs. The only problem was the bike had issues with the motor grenading, sealed fuel system leaks and slightly porky weight. Cannondale did a great job of servicing it’s customers (I know, I fried the ECU on my 2002 e440) but they eventually went bankrupt. ATK purchased the motorcycle rights and did a lot of work improving reliablility. Dinli purchased the ATV rights originally but ATK now sells a version of the Dale Quad. Read moreRead more


Highland Motorcycles And ATV Models Coming to US

Pictures of the Highland 950 vTwin has been popping up on discussion forums for years and teasing adventure riders with it’s high capacity, light weight, 120 HP engine and dirt ready design. Now it appears we may see these bikes in dirt and gravel near you. U.S. Highland is building the 950 vTwin  dualsport in 750cc, 950cc and 1150cc capacities and multiple body styles. They also will produce several versions of a single cyinlar dirtbike and ATV from 250cc, 350, 450 and 550cc.

From what I can piece together, Highland was started started in Sweden by ex-Husqvarna employees. Later the company joined forces with Louyang Northern Enterprises Group Company, Ltd to start Luoyang Luojia Highland Motors Co., Ltd. ATK was working with Highland to rebadge the bikes but this fell through. Dirt Wheels claims Cannondale was involved along the way.

US Highland recently got their hands on the equipment to build the machines and have begun production of US made units in Bixby, Oklahoma. The US Highland machines have sophisticated and highly tunable electronic fuel injection. They also come equiped with trick features such as a “G-Meter” to record vertical acceleration and deceleration forces. The US Highland website will allow customers to built a bike with multiple choices of engine and specs to suit their riding style.

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Harley Davidson Dealers To Sell ATK Branded Hyosungs

Harley Davidson ATK Hyosung

Dale Franks is reporting that US based ATK and South Korea based S&T Motors have entered into an agreement where ATK badged Hyosungs (owned by S&T) will be built in the USA by ATK and sold by select Harley dealerships. The company Harley Davidson is not involved in the deal, the dealerships are taking it upon themselves to work with Frank White, one of ATK’s owners.

The press release on Dale’s site is vague about what models will come out of the agreement but it mentions ATK will leverage Hyosungs street bikes and S&T will leverage ATK’s dirtbike knowledge. Frank White explains:

By joining forces, we believe, we believe we can strengthen our distribution network, reduce our production co sts, spread development costs and substantially accelerate our entry into the street bike business. We also look forward to sharing some of our off-road technology with S&T.

Dale goes on to mention that his sources say a plan is being considered for ATK to restyle and rebrand the GT and GV series of sport bikes and cruisers including the classic styled GV700 introduced this week at EICMA. This would not be a big strech for S&T.

Hyosung is known to be more than willing to allow other companies to rebrand their bikes. The flexibility and quality of the Hyosung products and engines makes it a great option for a marque to leverage for breaking into new markets without the cost of tooling up and staffing production.

United Motors sells most of the Hyosung product line in the US with it’s own graphics and has long term agreement to build it’s own bike around the 650 and 250 cc Hyosung vTwins. Italjet was working on a new version of the Griffon which was a restyled Hyosung GT650 and Fischer Motors uses the GT650 engine in it’s MRX650.

This partnership is a win for all groups involved. ATK may be able to diversify from being a low production niche dirtbike manufacturer and add sport bikes and cruisers to it’s lineup. Hyosung will increase sales using a brand agnostic production driven formula they are very comfortable with. S&T Motors displayed 450cc prototypes of supermoto and dirt machines which were well received by enthusiasts. I’m sure ATK would do a great job helping them make the bikes a reality.

This will be an interesting development to watch unfold. Follow the source link below to Dale’s site to see the press release.

Source: Dale Franks