Brammo Hires Vectrix And GM Execs
Brammo Enertia
Brammo announced they have hired Roger Gerson formerly of Vectrix to be the electric motorcycle manufacturer’s Electrical Engineering Manager. Vectrix has been communicating signs of financial trouble over the last few weeks and are said to be seeking a merger or buyout. Brammo also hired John Farris formerly of GM. Farris joins Brammo as Director of Marketing. Farris was responsible for brand marketing of the iconic Chevrolet Silverado. Adrian Stewart will be Brammo’s Director of Channel Development. He was previously employed by IBM, Kleinwort Benson and Dresdner Bank. The full press release is after the jump. Read more
Electric Motorcycle Manufacturers Multiplying
Over the last few months the buzz has been increasing over electric motorcycles. Vectrix displayed the beautiful electric Super Bike Concept at this years Milan show. It joins the ground breaking Maxi Scooter which is all over youTube and many green blogs. Other players in the space are Zero Motorcycles and Quantya who produce electric dirt bikes. The designs are very different but they are both light and minimalistic. Closer to down hill mountain bikes than motorcycles. Enertia Bike takes a slightly different approach to a street bike than Vectrix. They build a contemporary, minimalistic motorcycle for the road. This is an exciting time for environmentalists and motorcyclists alike. I can’t wait until I get to ride one.